One of the clients we are most proud of is Kaercher, the world leader in cleaning equipment. Our collaboration with Kaercher started on the right foot, with us organising the opening event for Kaercher Center Iași. It benefited from a large advertising campaign, ussing mass media (newspapers, radio stations) and street banners. All materials have been conceived by us: advertorials, radio commercials, banners. In parallel, we took part in organising the event itself, conceiving and distributing invitations. The event gathered quite a crowd, including local authorities.
Since the client was satisfied with our services, they decided to ask us to create other campaigns. For Christmas, we conceived an audacious campaign. It consisted of us sending out 15.000 letters in Santa Clause’s name, in three cities: Iasi, Cluj and Bucharest. These letters had unique serial numbers, some of which brought the receivers a prize, consisting of a Kaercher vacuum cleaner. The campaign was a real success, bringing clients to the Kaercher stores in all cities. For Easter, we did the same thing, adding Bacau to the list of cities and increasing the number of letters to 20.000.
Apart from these grand campaigns, Kaercher asked us for a series of radio commercials, all of which we created in order to bring customers to the shops. These collaborations strengthened the relationship between Happy Media and Kaercher, building up friendship and trust to last. Furthermore, we learned a lot about great nation wide campaigns.
2016 - Present
Event planning, Graphic advertising, Photo, Video & Audio